A few words on 'page count'.
Page count, the number of pages in a paperback book, is not
really much of an indication of just how many words are in a novel. For
example, I have one series where I formatted the books at 6x9 and another done
at 5x8. Mass-market paperbacks are at I think 4x7.
The difference in the amount of words you can put on a page
between just 6x9 and 5x8 is fairly significant, and that doesn't even begin to
take into account the size of the gutter (space between the text and the spine)
the outside margin and the top and bottom margins. Then, on top of that you
have font size and font style. I have seen mass-market paperbacks where the
publisher used an 18-point font in order to increase page count, to make a
novella look like a novel, or a short novel look like a longer one.
Now for POD (Print on Demand) books, page count is the
primary factor in determining the price of your product. So if you want to be
competitive with mass-market paperbacks, you need to get the number of pages in
your book down. It's as simple as that. So you go for the 6x9 format, you
shrink your gutter and your margins, you go with a smaller font size and say a
font like Georgia instead of Times New Roman. To make my novel 'Children of
Steel' saleable, I had to shrink the font down to a ten-point and squash the
margins as much as possible. The book is still very fat in the 6x9 format even
after doing all of that, but it let me sell it at 10.99 and still make a quarter
(as in 25 cents) on each print sale.
On some of my more recent stories I did similar stuff to
keep the page count low. Sure, I could easily push all of them over two
hundred, or even three hundred pages, but then I start pricing myself out of
competition. People forget that it's how many words are in a book, not how many
pages. Words per page can easily vary from two hundred to four hundred fifty,
or more.
It's all in the formatting.